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DMAE, or dimethylaminoethanol, is the natural precursor of acetylcholine and serves as a skin tensor, producing a short-term "lifting effect" and help improve the firmness of the skin, reduce sagging, and decrease wrinkles appearance.


DMAE stands for Dimethylaminoethanol, a close structural analog of choline, an essential nutrient. It is a well-known skincare ingredient that has been widely used in beauty products for its ability to firm and tone the skin. It is highly valued for its ability to enhance the fullness of the under-eye area, and refine the shape of the face and the contour of the lips.


DMAE is commonly found in cosmetic products in a concentration below 3.0%.

Who Should Use It

DMAE is suitable for those who are looking for a solution for lack of skin tone and radiance, for sagging skin, as well as for improving the appearance of fine lines and wrinkles, especially in the eyes and lips contour area.

Can Be Used In Combination With

DMAE works best in combination with other skin-loving ingredients such as Vitamin C and isoflavones to enhance its benefits.

How Often Can You Use It

DMAE can be used daily in the morning and/or evening but is generally used in the morning. DMAE is a “Cinderella-like active”; it gradually loses its effectiveness during the day.

Don't Use It If

If you have sensitive, dry, or tight skin, it is recommended to use DMAE with caution. If you have very sensitive skin or allergies, it is always recommended to test products on a small skin area before using them on the face.

Origins of the Ingredient

DMAE is a naturally occurring substance that is found in very small amounts in the human brain and other species and is also present in some fish species. It was first discovered in the 1950s and has since been widely used in skincare products and dietary supplements. Universkin uses a synthetical salt of DMAE to have a consistent composition, quality, and high-purity active ingredient.

Chemical Composition

DMAE, also known as dimethylaminoethanol, is a close structural analog of choline, an essential nutrient.

DMAE comes in the form of a white crystal powder.

Mechanism of Action

DMAE is an analog of choline and a precursor of acetylcholine, a neurotransmitter. It’s thought to stimulate the production of acetylcholine, then stimulate the skin which is an active site of acetylcholine synthesis, storage, secretion, metabolism, and receptivity. DMAE works by strengthening the skin's natural membrane and helping to prevent the breakdown of acetylcholine, a neurotransmitter that is responsible for skin firmness. This results in a documented increase in skin firmness with possible improvement in underlying facial muscle tone.


For those seeking youthful, the constant search for effective skincare products is a never-ending struggle. DMAE can help restore the skin's youthful appearance with its proven ability to enhance firmness and tone and reduce wrinkles and fine lines particularly around the eyes and lips. This helps to improve the overall appearance of the skin, giving it a more youthful, lifted and radiant look.

Another important benefit of DMAE is its ability to boost the effectiveness of other active ingredients, such as vitamin C and isoflavones. When used in combination with these ingredients, DMAE can help to enhance their anti-aging and skin-brightening effects, leading to even better results.


DMAE is stable under normal storage conditions and is not easily affected by light, heat, or air exposure.

In conclusion, DMAE is a highly effective ingredient for toning skin. Its ability to improve skin firmness and tone and reduce fine lines and wrinkles make it a popular choice for skincare products.

It is important to check with a dermatologist before incorporating a new skincare ingredient into your routine, especially if you have any existing skin conditions or are taking any medication.